What is a cult?
The slight mental pressure goes far.
Make a person feel comfortable for:
- dressing up (even if it is literally uncomfortable).
- eating (your hunger is not an issue. Not even physiology matters).
- talking with people (even if you do not want it and hating the character).
- making it matter things that does not (at least mentally).
- typical cult -- blame self (even if all come from outside).
- force music of their kind (All on drug, is that it?).
- create a game of their own (and value you in 'fair' ways).
- the same mantra the whole time.
Even if, that goes against the will of the person.