A close race has merits. To gain an edge in a close race, candidates often propose innovative policies and solutions to address pressing issues. This competition of ideas can lead to more creative and effective governance. Politicians are motivated to think outside the box and offer tangible solutions that resonate with voters, rather than relying on generic or outdated platforms.
In a close race, candidates must tailor their campaign strategies to address the specific needs and preferences of their constituents. They cannot afford to take any group for granted. This responsiveness ensures that politicians are more attuned to the issues that matter most to the electorate, fostering a stronger connection between representatives and their constituents.
Close races play a crucial role in maintaining political accountability. By fostering increased voter engagement, enhancing transparency, encouraging responsive campaign strategies, and promoting policy innovation, closely contested elections ensure that politicians remain answerable to the people they serve. While challenges exist, the benefits of close races in upholding democratic principles and promoting good governance are undeniable.
However, the key element of a close race is this. Close races are a boon for both the media and campaign fundraising. They drive increased viewership and engagement, leading to higher advertising revenues for media outlets. Simultaneously, the competitive nature of these races motivates candidates and their supporters to raise more money, resulting in substantial campaign funds.